Doing Business at 'warp speed'

In order to answer questions concerning factors affecting click-through rate and to compare them to factors affecting intention to click and attitude toward the ad, the authors of this paper summarize two separate studies that they have performed.

Doing Busines at 'warp speed'

The Australian experience of convergence

Doris PozziTelstra Corporation and Glenn FarquharTelstra Corporation

INTRODUCTION

Australian's road to convergence has been swift and action-packed. Telstra Corporation Limited, the country's...