Dogs Trust - It’s nicer to neuter: how two men in fancy dress encouraged Irish dog owners to make the kindest cut of all

The Dogs Trust (formerly the National Canine Defence League) is the UK's largest dog welfare charity.
Agency: 141 WorldwideAuthors: Mike Nicholson

Dogs Trust – It's nicer to neuter: how two men in fancy dress encouraged Irish dog owners to make the kindest cut of all

INTRODUCTION

Dogs Trust (formerly National Canine Defence League) is the UK's largest dog welfare charity. Born of a Victorian concern for animal welfare, for 115 years the charity has been committed to ending the unnecessary destruction of all healthy dogs. Its mission statement makes this clear:

Dogs Trust is working towards the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction....

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