Campaign Details
Brand: DoğadanAgency: Stay InfluenceRegion: EMEA
Campaign video
Strategy
Objective
We all want to start a process of change to develop habits that will be good for us.
But we're experts at putting this off by waiting until after New Year's, birthdays or the next Monday.
As a brand with the vision of becoming a "Well-Being Partner of Consumers", we acted on this insight and launched a challenge for things that we want to take action on, but continuously put off. Under the slogan "Green Up Your Day with 1 Cup of Green Tea...