Doğadan: #21DayChallenge

Dogadan, a tea company, increased impressions, views and sales in Turkey by championing the health benefits of green tea.

Campaign Details

Brand: DoğadanAgency: Stay InfluenceRegion: EMEA

Campaign video

Strategy

Objective

We all want to start a process of change to develop habits that will be good for us.

But we're experts at putting this off by waiting until after New Year's, birthdays or the next Monday.

As a brand with the vision of becoming a "Well-Being Partner of Consumers", we acted on this insight and launched a challenge for things that we want to take action on, but continuously put off. Under the slogan "Green Up Your Day with 1 Cup of Green Tea...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands