Does Your Brand Hit the Consumers Hot Buttons?
Gilbert K.W. LeeResearch International, China
Nic HallResearch International, United Kingdom
BACKGROUND
The concept of a “global brand” can be dated back to the early 1980s. The prevalence of global...
Gilbert K.W. LeeResearch International, China
Nic HallResearch International, United Kingdom
BACKGROUND
The concept of a “global brand” can be dated back to the early 1980s. The prevalence of global...