Does sustainable consumption make consumers happy?
Encarnación Ramos-Hidalgo, Rosalia Diaz-Carrion, and Carlos Rodríguez-Rad
The importance of ethical behavior in consumers has never been so evident, and in recent years, researchers have generated a great deal of knowledge about ethical consumption.
Introduction
The importance of sustainable behavior for organizations, individuals, and policymakers is emphasized, especially at the present time (Kolk, 2016). The awareness of the importance of sustainability arises in response to the increasing deterioration...
