Does sustainable consumption make consumers happy?

Encarnación Ramos-Hidalgo, Rosalia Diaz-Carrion, and Carlos Rodríguez-Rad

The importance of ethical behavior in consumers has never been so evident, and in recent years, researchers have generated a great deal of knowledge about ethical consumption.

Introduction

The importance of sustainable behavior for organizations, individuals, and policymakers is emphasized, especially at the present time (Kolk, 2016). The awareness of the importance of sustainability arises in response to the increasing deterioration of the natural environment, and the living and working conditions of large sectors of the population (Haque & Ntim, 2018). Both international organizations and academia echo this concern, as reflected in the United Nations' Sustainable Development Goals, and, in recent years, in the proliferation of studies on sustainability (Cullen, 2017). However, sustainability and ethics are not being widely studied from a consumer's perspective, despite consumers being...

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