Does recall-based audience measurement truly represent the audiences of speech stations?

The subject of this paper is the launch of the first-ever national survey using electronic measurement of radio audiences in the United Kingdom.

Does Recall-based Audience Measurement Truly Represent The Audiences Of Speech Stations?

The results of two surveys using electronic audience measurement in the United Kingdom - and the launch of the UK's first national survey

Kelvin MacKenzieand...

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