Does Recall-based Audience Measurement Truly Represent The Audiences Of Speech Stations?
The results of two surveys using electronic audience measurement in the United Kingdom - and the launch of the UK's first national survey
Kelvin MacKenzieand...
Does recall-based audience measurement truly represent the audiences of speech stations?
The subject of this paper is the launch of the first-ever national survey using electronic measurement of radio audiences in the United Kingdom.
