Does OTT advertising have "goods" but no "effectiveness"? After the security and compliance cross-terminal connection and cross-domain evaluation system are supplemented

王泉

TV media has once again become an important channel choice for consumers in the form of smart TV; the coverage of smart TV has been quite large, and it also has the characteristics of better quality and high stickiness of users; The data of the link after "marketing" makes it difficult to measure its launch effect, and the marketing value of smart TVs has not yet been fully recognized; to solve this problem, we need to establish a cross-terminal marketing evaluation system under the premise of data security compliance.

This article is selected from Spotlight China Focus - "Effect is King: The Benchmark Road for Chinese Marketers to Track the Cost Effectiveness of Channels" .

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