Does food advertising influence children's food choices?

US consumer expenditure by children aged four to 12 during 1997 was around $23.4 billion (approx £11.7 billion in 2008).

does food advertising influence children's food choices?

A critical review of some of the recent literature

Brian Young University of Exeter

INTRODUCTION[1]

The purpose of this paper is to look at the influence of advertising as one of the various factors that have a role to play in the diets of children. In order to establish a context for this research issue, it is necessary to start by examining these parameters and how they are interrelated from the point of view of theories of consumer behaviour. Although comprehensive and complex models of consumer action involving attitudinal, cognitive and...

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