Does Advertising Stimulate Sales or Mainly Deliver Signals? A Multivariate Analysis

The main purpose of this article is to empirically examine the Galbraithian hypothesis that advertising adjusts aggregate demand to the changing industrial development and consequently stimulates sales.

Does Advertising Stimulate Sales or Mainly Deliver Signals? 

A Multivariate Analysis

Maxwell K. Hsu University of WisconsinMi F. DarratLouisiana Tech UniversityMaosen ZhongKansas State University andSalah S. Abosedra University of Qatar

INTRODUCTION...

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