Does advertising grow markets? More evidence from the United Kingdom

Tim Broadbent

Many observers believe advertising increases market size (with the implication that fewer people would smoke or drink alcohol or buy cars if there were no advertising for those products), and that it works by creating desires.

Does advertising grow markets? More evidence from the United Kingdom

Tim BroadbentOgilvy & Mather Asia Pacific

INTRODUCTION

The British Government had a problem. The national diet was worsening, so much so that many men were not healthy enough for the...

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