Does advertising create demand?

Tim Broadbent

In the face of much criticism of the ethics of advertising, Broadbent combats the myth of advertising’s irresistibility and explains how advertising works and what it can achieve referencing historical precedents supporting his argument that advertising exists to protect brands.

Does advertising create demand?

Tim BroadbentBrandCon

SUMMARY

The contentious issue is, does advertising increase market size?

If it does, lobbyists argue, then banning advertising for certain product categories might be in the public interest. But if it...

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