Dodge: Chief Donut Maker

David Serrano

Dodge, an automotive brand, launched a campaign in the US to drive buzz and excitement for the brand while capturing consumer data for future marketing initiatives.

Campaign details

Brand: Dodge Autos Brand owner: Stellantis Entrant company: GLUEIQMarket: United States Sector: Automakers & marques Media channels: Email marketing, Word of mouth, Influencers, KOLs, Social media, Online video, Websites & microsites, Public relations, Television & Connected TV Budget: 3 - 5 million

Executive summary

In light of a drastically changing post-pandemic job market, we teamed up with Dodge to create a campaign that empowered brand enthusiasts, and captured the hearts and minds of fans with a reward unlike any other.

We set out to...

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