Dodge Charger and Challenger: Crossing screens and driving sales

Dodge, the car manufacturer, used a cross-screen campaign to increase sales in the US.

Campaign details

Brand: Dodge Brand owner: FCA Lead agency: Cadreon, UM Country: United States Industries: Mid-size, large family cars Media channels: Online display, Programmatic display, Television Budget: 500k - 1 million

Executive summary

With the tremendous amo

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