Doctors without Borders (MSF)
Hjaltelin, Stahl & Electric/Rainmaker
Category: Not-For-ProfitCountry where program ran: DenmarkDate program started/ended: November 2009
Product Description: Charity: Raising money to be able to provide medical assistence in third world countries.
Advertiser/Client Name: Doctors without Borders (MSF)Media Channels: Direct MailPrintTV/Video/RadioWeb AdvertisingWebsite: www.hjaltelinstahl.dk
We need to make the Danes understand why they should choose to donate to Doctors without Borders (MSF), instead of the other charity organizations, and thereby increase the awareness. MSF has a very low Top-of-mind awareness,...