Doctors without Borders (MSF)

Doctors Without Borders needed to raise brand awareness and increase contributions. To reach an audience who knew little about the organization and who perceived it as somewhat elite due to the word "doctors" in its name, the organization sent a mailing from a doctor in Africa.

Doctors without Borders (MSF)

Hjaltelin, Stahl & Electric/Rainmaker


Category: Not-For-ProfitCountry where program ran: DenmarkDate program started/ended: November 2009

Product Description: Charity: Raising money to be able to provide medical assistence in third world countries.

Advertiser/Client Name: Doctors without Borders (MSF)Media Channels: Direct MailPrintTV/Video/RadioWeb AdvertisingWebsite:


Marketplace Challenge:

We need to make the Danes understand why they should choose to donate to Doctors without Borders (MSF), instead of the other charity organizations, and thereby increase the awareness. MSF has a very low Top-of-mind awareness,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands