Campaign details
Brand: Dobry PulpyBrand owner: Dobry PulpyEntrant company: Multon, St. PetersburgIdea creation: McCann MoscowMedia: MediaCom, MoscowMarket: Russian FederationSector: Fruit & vegetable juicesMedia channels: Gaming & in-game advertising, Merchandise & free gifts, Mobile & apps, Online video, Packaging & design, Point-of-purchase, in-store, Social media, Voice, chatbots,Budget: Up to 500k
Executive summary
Dobry Pulpy is a leader in the juice drink (drink with juice concentrate) segment, but still has potential to further grow its userbase via increased awareness.
The main challenge for the brand...