Dobry: Growing Kindness

Dobry, a juice brand, expanded the Growing Kindness initiative across Russia to help teenage orphans adjust to adult life.

Campaign details

Brand: DobryBrand owner: The Coca-Cola CompanyEntrant company: Multon, MoscowIdea creation: McCann MoscowMedia: MediaCom, MoscowMarket: Russian FederationSector: Fruit & vegetable juicesMedia channels:Online display, Online video, Social...

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