The market research industry has generally developed in response to client needs. In the 1990s, however, changes began to be driven by financial and stakeholder pressures rather than clients, leading to “merger mania”, a period of growing consolidation.
'Do We Listen To Journalists Or Clients? The Real
Implications Of Change For The Market Research Industry'
Simon
Chadwick
Cambiar LLC
Summary
In the eighty year history of the market
research industry, almost all of the fundamental changes that have...
