Do U No Wuzzup?
The cultural impact of technology on the Net generation
Barbie ClarkeThe Kids and Youth Consultancy
INTRODUCTION
It is often said that the youth market is the most challenging to access and keep up with. Young people are fickle and change their minds frequently. It is essential that communication with this market is in tune with what is happening in their world now.
Adept at using new technology, young people have embraced it in a way that exceeds the knowledge and experience of many parents and teachers, creating the first generation to know more, technologically, than...