Do TV ads work harder as they “wear in”?
WEAR-IN OF ADVERTISING MEMORIES
There is one way in which individual executions can be said to wear in. One of the key roles of repetition of advertising is to help build advertising memories. This is...
Do TV ads work harder as they “wear in”?
Generally speaking, it’s true that repeated exposure to the same ad is likely to result in it becoming better established in consumers’ memories.
