Do TV ads “wear out”?

This Knowledge Point article looks at advertising wear-out. Broadly speaking, the response generated by a TV ad doesn't change much over time.

Do TV ads "wear out"?

Broadly speaking, the response generated by a TV ad doesn't change much over time. True "wearout" of a TV ad is rare, and many TV ads could have a longer useful life than advertisers realize. The one real exception to this rule has...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today