Do stronger links with practice make perfect? A survey of advertising scholars

Federico de Gregorio & I-Huei Cheng

The relationship between academia and practice, particularly to do with knowledge production through academic research, has long been an issue of much debate.

Do stronger links with practice make perfect?: A survey of advertising scholars

Federico de GregorioUniversity of Akron

I-Huei ChengNational Chengchi University

INTRODUCTION

As one of the first academics to advocate applying scholarly research to advertising...

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