Do Put Your Daughter on the Stage Mrs Worthington
Robert Poynton and Sally Marsden
Described the use of improvisation as a means of obtaining understanding about brand personalities. A new approach is necessary because although consumers are now increasingly comfortable with the idea of brand personalities, they find it difficult to differentiate between brands in certain markets.
Do Put Your Daughter on
the Stage Mrs Worthington
Sally Marsden,
Leapfrog Research & Planning
andRob Poynton,
On Your Feet
THE CONTEXT A NEED FOR BRAND
PERSONALITIES
Marketeers, Advertisers and Brand Managers
are all facing the same challenges. We seek...
