Marketers are facing an increasing challenge from groups pressing the rights of privacy rights of consumers when it comes to receiving commercial messages; the advent of devices such as TiVo and DVRs also provide ad-skipping technology to accompany this trend.
Do not disturb
Daniel L. Jaffe
Marketers have enjoyed substantial First Amendment protection since the landmark 1976 U.S. Supreme Court decision in the Virginia Pharmacycase. Those rights, however, may be on a collision course with the privacy rights of...