Do New Digital Media Change Deeply Ingrained Behaviors In European Digital Consumers?

Idalina Cappe de Baillon

This paper describes various pieces of research carried out to explore the impact of new digital media on information gathering habits of digital consumers in the main European countries.

Do New Digital Media Change Deeply Ingrained Behaviors in European Digital Consumers?

Idalina Cappe de BaillonResearch, Europe, at Global Media, France

INTRODUCTION

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