Do I want to be beautiful? Consumer decision making for cosmetic surgery

Beauty has always been a major concern for people, but in the 21st century beauty seems to have reached a new level; perfectly-styled female and male bodies and faces flood not only magazines and calendars but a whole range from yellow press to soap operas.

Do I want to be beautiful? Consumer decision making for cosmetic surgery

Dieter KorczakGP Forschungsgruppe, Germany

Beauty has been of major concern to people since ancient times. Think, for example, of the Greek statues. But in the 21stcentury beauty seems...

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