Do customers believe in automobile industry rebate incentives?

Automobile industry promotional incentives to consumers have been used for 25 years, yet little empirical research exists in this specific area.

Do Customers Believe in Automobile Industry Rebate Incentives?

Richard F. BeltraminiWayne State University andPatricia S. Chapman Maritz Marketing Research

Incentives are promotional tools (typically coupons, rebates, free trials, and so on) used strategically...

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