Do Advertising Bans Work? An International Comparison

D J Young and J P Nelson

Advertising bans can increase or decrease alcohol consumption due to effects on beverage choice, price competition, and substitution by producers towards non-banned media.

Advertising regulation
Alcoholic drinks industry (general)

Do Advertising Bans Work? An International Comparison

Jon P. Nelson Pennsylvania State University andDouglas J. Young Montana State University

INTRODUCTION

A central issue for alcohol control policy is the role and importance of advertising. Although the...

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