Zurich Financial Services

Zurich Financial wanted to launch Zurich Connect in the UK and support key local markets across Europe.

Zurich Financial Services

Publicis Dialog


David Prideaux

Andrew Smith

Craig Hawkes

Mark Buckingham

Ian Sweeney

Jennifer Phillips




Not To Scale

Rufus Leonard


There are 100+ players in UK car insurance, spending £329 million on advertising every year. But we saw an opportunity to build on Zurich's reputation for quality and challenge people's perceptions on price. We generated record sales, achieving 114% of plan.


To launch Zurich Connect in the UK and support key local markets across Europe. Achieve a sales target of 147,000. Increase prompted awareness and...

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