Campaign details

Brand: WarnerMedia

Campaign Overview

WarnerMedia's drive to get its creative teams to start baking privacy into products and services.

Strategy

WarnerMediarealised that changing employee mindsets towards privacy was the crucial first step.

It needed to bring global privacy regulations to life in a way that could be transformed into applicable, everyday actions, resulting in innovation to existing practices.

Creativity

Employees were asked to use their most valued skill: imagination.

DQM GRC developed a programme of practical, experiential learning, using unexpected props such as lemons, Playdoh and blindfolds, to illustrate how to approach the technical concepts of privacy regulation.

This creative involvement helped to engage employees so they could understand data protection and its vital role in their profession.