VOXI: Eyes On

VOXI, a mobile network, boosted its social media presence among young creatives in the UK by launching an Instagram competition that provided prizes to support them during the pandemic.

Campaign details

Agency: TMW UnlimitedClient: VOXICampaign Name: Eyes On

VOXI has always tried to be more than 'just another mobile network', championing the self-expression and creativity of its young audience.

With undergraduate shows cancelled during the pandemic, young artists were struggling to get their work seen.

The brand wanted to give up-and-coming creatives the platform they desperately needed.

Strategy

Creatives craved exposure, mentorship and recognition within the industry.

The campaign had to be inclusive with no barriers to entry.

Supporting young artists and creativity is part of VOXI's heritage - from commissioning bespoke phone case...

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