Virgin Trains: Arrive Awesome
TMW Unlimited
Campaign overview
This campaign boldly set out to change the perception of train travel and get more people travelling by trains – specifically, Virgin Trains.
Virgin knew it needed to give more than just rational reasons to get on board – it needed to strengthen its brand and increase customer advocacy by making the entire Virgin Trains experience awesome right from booking to boarding and beyond.
Arrive Awesome brought home brilliant results, growing Virgin Trains' market share as well as revenue and delivering huge campaign engagement and positive brand sentiment.
Strategy
While excellent service,...