Virgin Trains: Arrive Awesome

This case study shows how Virgin Trains changed perceptions of train travel in the UK by channelling 'awesome' through the entire customer journey.

Virgin Trains: Arrive Awesome

TMW Unlimited

Campaign overview

This campaign boldly set out to change the perception of train travel and get more people travelling by trains – specifically, Virgin Trains.

Virgin knew it needed to give more than just rational reasons to get on board – it needed to strengthen its brand and increase customer advocacy by making the entire Virgin Trains experience awesome right from booking to boarding and beyond.

Arrive Awesome brought home brilliant results, growing Virgin Trains' market share as well as revenue and delivering huge campaign engagement and positive brand sentiment.

Strategy

While excellent service,...

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