Virgin Trains: Route Finder Email

This campaign sought to generate incremental revenue for Virgin Trains by encouraging consumers to choose trains over their cars, and by promoting online booking and weekend journeys.

Virgin Trains: Route Finder Email



"A lovely piece of work, a very clever twist on a templated email and a very clever use of data. Overall, an incredibly good creative piece of work."

Lazar Dzamic, Kitcatt Nohr Alexander Shaw

CLIENT • Virgin Trains


Ben Clapp – Creative Director

Daniel Headey – Copywriter

Clare D'Andrea – Art Director

Linden Dane – Designer

Darren Burnett – Planning Partner

Nathan Gainford – Board Account Director

Catherine Willingham – Account Director

Alex Niblett Senior – Account Manager

Adam Mustill–...

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