Virgin Media

This integrated campaign was the first following the merger of ntl and Telewest and focused on the benefits of cable technology, paving the way for the launch of the rebranded service, Virgin Media.

Virgin Media

Rapier

CATEGORY

Broadcast

THE TEAM

John Townshend – Creative Partner Simon Stephenson – Senior Art Director Paul Williams – Senior Account Director Alex Naylor – Comms. Planning Director Lesley Rudrup – Head of TV

WHAT IS WONDERFUL...?

The first campaign following the merger of ntl and Telewest focused on the benefits of cable technology and paved the way for the Virgin Media launch. Cost per response was a very low £24.84. It generated 44,436 calls with exceptionally strong sales conversion at 28.6%.

OBJECTIVES

To tell the cable story by demonstrating all the great things...

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