Campaign details
Agency: Posterscope
VERY needed to engage Black Friday high-street shoppers in an innovative and dynamic way.
By pushing relevant products at the right time, they could drive people online on the busiest digital retail day of the year.
Strategy
The Very.co.uk shopper is fun-loving, vivacious and active. Although she loves to shop online and engages in social, she still regularly frequents the high street.
Black Friday is now huge in the UK. Occurring during the vital run-up to the festive period, 28% of all Christmas shoppers purchase at least one present on Black Friday, with...