VERY / Shop Direct: A Very Dynamic Black Friday

Very, a British online retailer, created OOH shop windows in the UK in order to drive customers to its website during Black Friday Weekend.

Campaign details

Agency: Posterscope

VERY needed to engage Black Friday high-street shoppers in an innovative and dynamic way.

By pushing relevant products at the right time, they could drive people online on the busiest digital retail day of the year.

Strategy

The Very.co.uk shopper is fun-loving, vivacious and active. Although she loves to shop online and engages in social, she still regularly frequents the high street.

Black Friday is now huge in the UK. Occurring during the vital run-up to the festive period, 28% of all Christmas shoppers purchase at least one present on Black Friday, with...

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