University of Bradford: This is Bradford

University of Bradford, a UK university, used real students and alumni as the face of its campaign to encourage an uplift in undergraduate applications.

Campaign details

Brand: University of BradfordLead agency: pslondon

Campaign Overview

This seat of learning required a bold campaign to turn around UK undergraduate applications that were in decline.

Strategy

pslondon embarked on a huge research project, spending time with over 750 prospective students across the UK to understand what hooks them in to a university.

The key themes linked to Bradford were social justice and authenticity.

That meant the student voice was vital for the campaign.

Social media channels were scoured for students and alumni with unique, inspiring stories they wanted to share.

This brave approach showed...

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