Brand: University of Bradford
Lead agency: pslondon
This seat of learning required a bold campaign to turn around UK undergraduate applications that were in decline.
pslondon embarked on a huge research project, spending time with over 750 prospective students across the UK to understand what hooks them in to a university.
The key themes linked to Bradford were social justice and authenticity.
That meant the student voice was vital for the campaign.
Social media channels were scoured for students and alumni with unique, inspiring stories they wanted to share.
This brave approach showed confidence and pride in the people that make a university unique.
The campaign built on the premise that the university experience shapes people and, for many, becomes an integral part of their identity.