Unilever UK Foods - Hellmann's

Extra-Light, a low-fat mayonnaise, was promoted by this Unilever UK Foods campaign, which won bronze in the FMCG category at the 2006 DMA Awards.

Unilever UK Foods – Hellmann's

Craik Jones Watson Mitchell Voelkel


Rebecca Rae – Creative Director/Copywriter Leigh Roberts – Creative Director Olu Falola – Art Director Caroline Taylor – Planner Janet R Berry – Production Manager Louise MacLean – Account Director Miranda Goodenough – Board Account Director


To keep consumers loyal to Hellmann's Extra-Light (a relatively new, niche brand), we found new and nifty ways to keep our ladies enjoying more helpings. 15% of recipients entered the competition (double historical response) and coupon redemption is 14% so...

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