UNICEF: Blankets for Syrian refugees
Mike Colling & Company / WPN
The team
Nicky Legg – Business DirectorSarah Greaney – TV Planner/BuyerGail Cookson – Director of FundraisingSandra Money – Head of TV ProductionGeorgina Montgomery – Account DirectorLouise Lane – Head of Direct Marketing (interim)Helen Pattinson – Head of Direct MarketingIsobel Dumont – Direct Marketing OfficerTony Charalambides – Managing Director
How did the campaign make a difference?
This campaign broke all the 'rules' of fundraising TV. But boy did it work! The 30-day test...