TV Licensing

Proximity London created this campaign for TV Licensing, targeting students with the message that they need to pay their TV licence or risk a fine.

TV Licensing

Proximity London


Andy Hepburn – Copywriter Jason Fletcher – Art Director Georgia Bradley-Grant – GAD Brooke Ashton – Senior Account Director James Dyer – Account Executive Julian Orgill – Account Director Georgia Tudor Miles – GAD Hazel Reed – Planner


The ultimate communications challenge for TV Licensing is making students believe they will get caught. So we created a campaign that makes the consequences real. We increased sales 13% YOY and generated an ROI of 4.1. Universities receiving the full campaign showed a sales uplift of...

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