Andy Hepburn – Copywriter Jason Fletcher – Art Director Georgia Bradley-Grant – GAD Brooke Ashton – Senior Account Director James Dyer – Account Executive Julian Orgill – Account Director Georgia Tudor Miles – GAD Hazel Reed – Planner
WHAT IS WONDERFUL...?
The ultimate communications challenge for TV Licensing is making students believe they will get caught. So we created a campaign that makes the consequences real. We increased sales 13% YOY and generated an ROI of 4.1. Universities receiving the full campaign showed a sales uplift of...