TUI UK & Ireland: MyThomson app

This case study describes how Thomson, the UK holiday company, created a mobile app to enhance customer's holiday experiences.

TUI UK & Ireland: MyThomson app

Creator

The team

Lucie Bell – Mobile ManagerDenise Cooper – Senior CRM Manager (Pre-departure)Nik Mortimer – CRM Executive (Pre-departure)Davenia John – eCRM Account DirectorMark Brennan – Managing DirectorJeremy Gidley – Head of CRM (UK & Mainstream)Dan Martin – Head of DevelopmentDinesh Hirani – Technical Development DirectorMichelle Brennan – Senior Account ManagerDan Ridler – General Manager CRM

Other contributors

AKQA – Creative designADITI – TechnicalAppcelerator – Technical

How did the campaign...

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