TUI (UK) - Thomson

This campaign, gold-winner in the eCRM category at the 2008 DMA Awards, drove incremental sales for UK travel agent Thomson by creating personalised emails for potential customers, based on previous transactional and click behaviour.

TUI (UK) – Thomson



Mark Brennan – Managing Director Toby Beaumont – Technical Director Kerry Arrowsmith – Data Analyst Manager Nico Friis – Art Director Ravi Puri – Developer Dinesh Hirani – Production Manager Paul Sweet – Designer


TUI (UK) Database department TUI (UK) E-CRM department


We positioned Thomson as a sophisticated online travel retailer, selling holidays to existing customers via individual personalised mailings that reacted to their behaviour. We saw a threefold revenue uplift on previous activity, delivering £1.8 million (30% incremental) and 48%...

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