Training & Development Agency for Schools

People who had already expressed an interest in becoming a teacher were sent out emails and DM packs by Draft FCB London, on behalf of the Training & Development Agency for Schools.

Training & Development Agency for Schools

Draft FCB London

THE TEAM

Arthur Parshotam – Creative Director Colin Underhay – Art Director Alex Pearl, Dom Colbeck – Copywriters Toby Fairclough – Group Account Director Carl Knapper – Art Director Kevin Mills, Andrew Forsyth – Copywriters Sarah Ashworth – Senior Account Manager Wayne Johnson – Production Manager Katy Emson – Account Executive Aubrey Laret – Art Director

WHAT IS WONDERFUL ABOUT THIS WORK?

We gave people who've expressed an interest in teaching persuasive reasons to complete their applications. The application rate for the...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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