The United Nations: The people's seat inspiring action on climate change

United Nations, an intergovernmental organisation, created a social and chatbot campaign that encouraged the voice of the people to be heard by getting them to submit their thoughts on climate change, which formed the basis for speeches.

Campaign details

Brand: The United Nations

Campaign Overview

The UN wanted to be seen as the world's most important active platform for change, but faced a perception problem due to a lack of understanding about its role.

Strategy

The People's Seat campaign, with a media budget of just £65,000, was created as a way to address perception issues.

Social media was used to gather the people's voice, forming the basis for speeches by The People's Seat representatives.

This would enable the UN to inspire direct action on climate change through the creation of the Messenger ActNow.bot.

A...

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