Campaign details
Brand: The United Nations
Campaign Overview
The UN wanted to be seen as the world's most important active platform for change, but faced a perception problem due to a lack of understanding about its role.
Strategy
The People's Seat campaign, with a media budget of just £65,000, was created as a way to address perception issues.
Social media was used to gather the people's voice, forming the basis for speeches by The People's Seat representatives.
This would enable the UN to inspire direct action on climate change through the creation of the Messenger ActNow.bot.
A...