The National Phobics Society

A DM pack for The National Phobics Society aimed to persuade journalists to attend a press launch. A total of 45 packs were sent out, and 19 recipients eventually attended, generating £250,000 worth of media coverage.

The National Phobics Society

Harrison Troughton Wunderman


Jesscia Brennan – Account Manager Frith Hucks – Business Director Nigel Webb – Copywriter Richard Kenyon – Art Director Matt Williams – Art Director Stephen Timms – Copywriter Alan Mackie – Art Director Mike Poole – Copywriter Steve Harrison – Creative Director Simon Thompson – Production Manager


The National Phobics Society is the leading organisation helping sufferers of Obsessive Compulsive Disorder (OCD). In the ten days before the press launch of the Society's “National Anxiety Awareness...

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