The Karen Clifford Skin Cancer Charity
Iain Hunter – Copywriter Jamie Bell – Art Director Simon Diss – Typographer Jonathan Sewell – Senior Account Director Steve Harrison – Creative Director
WHAT IS WONDERFUL...?
We highlighted the dangers and warning signs of skin cancer and the importance of getting an immediate medical opinion if you think something's wrong. The month after the advert ran, traffic to the website increased by an unprecedented 112%.
To raise awareness of the warning signs of skin cancer to 18 to 25-year-olds, and the importance of getting an...