The Economist: British Election

The Economist, a British newspaper, used conversation of the 2017 UK snap general election to encourage people to subscribe to, or request a free copy of, the paper by utilising Snapchat, press ads and reactive outdoor.

Campaign details

Agency: Proximity London

The general election was forecast as a foregone conclusion by the British media, and the public were switching off.

Battling against default thinking, The Economist went out to help people make their own informed...

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