The Carphone Warehouse
CHI & Partners
Warren Moore – Creative Director Thiago de Moraes – Digital Creative Director Rick Standley – Art Director & Copywriter Tom Skinner – Art Director & Copywriter Kingsley Pang – Producer Katy Davies – Account Director Amy Holland – Account Manager
WHAT IS WONDERFUL...?
We made The Carphone Warehouse's sponsorship of The X Factoras interesting and engaging as the show, creating Britain's first-ever mobile singing competition. The sponsorship was valued at £12.48m – significantly greater than the investment. 150,000 took part and there was an...