The Carphone Warehouse

The Carphone Warehouse's sponsorship of The X Factor was intended to be as engaging as the show, taking the form of Britain's first-ever mobile singing competition.

The Carphone Warehouse

CHI & Partners


Warren Moore – Creative Director Thiago de Moraes – Digital Creative Director Rick Standley – Art Director & Copywriter Tom Skinner – Art Director & Copywriter Kingsley Pang – Producer Katy Davies – Account Director Amy Holland – Account Manager


We made The Carphone Warehouse's sponsorship of The X Factoras interesting and engaging as the show, creating Britain's first-ever mobile singing competition. The sponsorship was valued at £12.48m – significantly greater than the investment. 150,000 took part and there was an...

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