Talk Talk: Door Drop Campaign

TalkTalk, the phone and broadband service, wanted to reach price-conscious consumers who were hoping to save money but were unwilling to compromise on reliability and quality.

Talk Talk: Door Drop Campaign


CLIENT • TalkTalk

THE TEAM • Andrew Bradbury, Michele Lockwood, Jon Prior, Carl Walsh, Deb Mitra, Diana Courtenay-Evans, Susie Shing, Sophie Williams.

Other contributors: The Leaflet Company – Door to door agency, Access Plus – Production.

WHAT IS WONDERFUL ABOUT THIS WORK? • Rigorous understanding of broadband services at exchange level, insatiable interrogation of the audience and a commitment to testing gave staggering results. Door drops now have the lowest CPA of any offline channel. Budgets and sales keep increasing, whilst CPA keeps decreasing.

OBJECTIVES• Drive calls and sales...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands