Southeastern Railway

This integrated campaign for Southeastern Railway won agency Rapier a silver in the Leisure/Travel category of the 2006 DMA Awards.

Southeastern Railway

Rapier

THE TEAM

Jonathan Smith – Copywriter Kevin Howes – Art Director Simon Haynes – Copywriter Richard Gorton-Lee – Art Director Tom Huxtable – Senior Account Director Henry Nash – Comms Planner Paul Alexander – Business Director

WHAT IS WONDERFUL ABOUT THIS WORK?

All train companies promote leisure travel. This campaign went against established wisdom by targeting existing commuters and persuading them to travel with paying family and friends. A truly impactful creative idea combined with personalisation, this campaign challenged every reader to respond. The campaign has delivered an average of 32,000...

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