archibald ingall stretton...
Steve Stretton – Creative Partner Martin Lythgoe – Deputy Creative Director John Vinton – Deputy Creative Director Jon Biggs – Digital Designer Geoff Gower – Digital Producer Jamie Pettigrew – Account Executive Jacqui Ferns – Typography
WHAT IS WONDERFUL...?
We dramatised the key to the new Skoda Roomster: space, and got a combined DM response rate of 6%, generating 270 sales at £367 each, and 0.4% click-through against the standard 0.09%.
Our task was to drive brochure requests, test drives and ultimately sales for the...