This short article discusses a 2007 campaign for Skoda, which won silver in the automotive category at that year's DMA Awards.


archibald ingall stretton...




Steve Stretton – Creative Partner Martin Lythgoe – Deputy Creative Director John Vinton – Deputy Creative Director Jon Biggs – Digital Designer Geoff Gower – Digital Producer Jamie Pettigrew – Account Executive Jacqui Ferns – Typography


We dramatised the key to the new Skoda Roomster: space, and got a combined DM response rate of 6%, generating 270 sales at £367 each, and 0.4% click-through against the standard 0.09%.


Our task was to drive brochure requests, test drives and ultimately sales for the...

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