Skoda Yeti: It's Out There!

The Yeti, Skoda’s first 4x4 crossover vehicle, was introduced using unusual pop-up illustrations designed to encourage a new audience of young families to take a test drive.

Skoda Yeti: It's Out There!



“Building on the advertising strap line in a unique way, this campaign was buoyed by a fresh creative execution, used the digital media really effectively and was really well art directed.”

Steve Aldridge, Partners Andrews Aldridge


Steve Stretton

Gary Williams

Sarah Harris

Damian Bos

Jon Biggs

Sarah Williams

Emma Huismans


Jelly – Illustrators

MediaCom – Media agency


WHAT IS WONDERFUL ABOUT THIS WORK?• The Yeti is Skoda s first 4×4 crossover. We used unusual pop-up illustrations to encourage...

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